Marketing Manager
WeQual
Global organisation delivering inclusive leadership
programmes to FTSE 100 companies
programmes to FTSE 100 companies
Developed and owned the strategies for top-of-funnel lead gen, account-based marketing, and social media.
Tasked with raising global awareness to drive new business and develop an engaged community of ambassadors.
Worked in a team of specialists reporting to the VP of Marketing.
Doubled engagement rate on organic content.
Decreased paid social ads cost by 83%.
Increased quality of leads by implementing new Account-Based Marketing initiatives.
Stephen was an absolute joy to work with, smart, funny, and seriously good at what he does.
He brought real clarity and purpose to WeQual's marketing, treating it not as a box to tick, but as a genuine driver of commercial results.
In a short space of time, he elevated the company's presence and tone across channels, always guided by data and clear objectives.
He’s brilliant in a multi-functional team, quick to collaborate, and always thinking strategically.
He brought real clarity and purpose to WeQual's marketing, treating it not as a box to tick, but as a genuine driver of commercial results.
In a short space of time, he elevated the company's presence and tone across channels, always guided by data and clear objectives.
He’s brilliant in a multi-functional team, quick to collaborate, and always thinking strategically.
Any company / marketing team would be lucky to have him.
Libby Crossland
VP of Marketing at WeQual
VP of Marketing at WeQual
