Social Media Manager
Markerstudy Group
Markerstudy Group
Insurance company and broking services provider with 8 million UK customers. Providing policies for vehicle, pet, home, business, and travel insurance.
Owned the overall strategy for B2C & B2B organic social media. Led a team in delivering content and community engagement across 20+ brands to a combined audience of 100,000+ followers.
Worked in a full marketing team reporting to the Associate Director of Marketing.
Increased organic impressions year-on-year by delivering platform-specific content strategies.
Achieved engagement rate of 2.2% in my first year, growing to 4.2% in my second, and then 5.5%.
29,000,000 million organic impressions and 1,200,000 engagements during my three-year tenure.
Saved the department £60k in annual licence costs by migrating the operations to a different social management tool that better suited the business needs.