Head of Digital Media
Ideal Media
Ideal Media
Media company with an online lifestyle magazine, health & wellness brand, and digital marketing agency.
Owned the entire digital operation of the company, including websites, blogs, SEO, email, and social media.
My contract’s focus was to streamline tools being used, improve the digital operations for future efficiency, and launch their health & wellness brand.
Managed a pool of freelancers and had a limited budget.
Increased first-time purchases by 40% by raising the visibility of coupon codes.
Saved 4 hours a week by migrating the website to a different CMS that better suited the needs of the business.
Improved operational effectiveness by delivering an actions-based multi-step email journey resulting in more website visits and purchases with less time spent on administration.